The Right Foundation: Find Your Perfect Shade

Filed under Look Your Best Makeup & Skincare on Mar 18 13 by

Finding the right foundation can be quite a task! There are a lot of questions you have to ask yourself while on the hunt for the perfect one. What brand should I use? What finish do I need? Do I want sheer or full coverage? Will this break my skin out? Yet if you ask around, the most challenging part of finding your perfect foundation is finding one that matches your skin tone.

Let’s face it, foundation can be a small miracle in a bottle. If you’re using the right one, it can smooth out lines, cover up imperfections, and give you fresh and youthful looking skin. But foundation can quickly become your worst enemy if you cannot find a shade that fits your skin tone. If your foundation is too light, it can make you look washed out, and you’ll end up with a bit of the “vampire” look going on. If your foundation is too dark, you will end up looking like you got some sort of bad spray tan on your face that ends at your jawline! I think it’s safe to say that no woman wants to sport either of these looks.

Finding your perfect shade will require patience and a lot of trial and error, but here are three easy tips that will make the search a little easier!

1. Get Matched

You can really benefit from going in to a place like Sephora or to your favorite makeup counter to have your skin tone matched! After looking at so many colors of foundations, it can get a bit overwhelming and can be difficult to know exactly which one fits you. You have to consider what undertones you have in your skin, which is hard for most women to figure that out on their own. Ask a makeup artist at one of these counters to help you find a color that will fit your skin tone. They will usually try it out on your skin so you can wear it for the day to test it out. This is also a great reason to bring a girlfriend along with you as you shop. It’s always nice to have an extra set of eyes.

2. Samples Are Your Friend

Most makeup counters are able to provide samples of foundations for you to try out at home. This is a great way to try out a shade for a few days to make sure that it not only matches your skin, but that it feels good on your skin as well. After finding a color that seems to match, ask for a sample. It’s important to do a trial run of a new foundation, because sometimes it can oxidize and suddenly look orange or too dark on your skin after only a few hours of wear. It’s better to make sure that doesn’t happen before you buy a full size bottle.

3. The “Jawline” Rule

If you’re unable to get matched by someone else, or would rather do it yourself, there’s a simple way to check and see if a color will blend with your skin tone. After picking out a shade that looks like it might work, apply a small amount along your jawline. If the color seems to disappear after you blend it in, then it’s most likely a good contender! But if you apply it to your skin and you’re able to see a visible light or dark line where your applied it, it’s probably not the one for you. Make sure you are doing this in a well-lit area, as lighting can throw off the color of your skin and the makeup itself.

So how do you feel? Are you ready to get out there and find your perfect shade? If makeup shopping seems like a daunting task, just remember these three simple tips, and your guaranteed to find that amazing fresh-faced looked you’ve always wanted!

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Kelsey Tomlinson
Kelsey is a beauty blogger for The You Are Project. She’s a hair stylist who has been in the beauty industry for five years, and she has also recently become a Network Educator with Bumble and Bumble. Her passion is to give women the confidence to feel and look truly beautiful. By combining her passions for both writing and beauty, she shares easy tips and tutorials on how to feel and look great every day. Check out her personal blog at
  • Samantha Stevens

    Really useful post! I cannot count how many times I got the wrong foundation; sometimes it was my own fault but sometimes the sales assistants would recommend the wrong one.. You can also check the article I have found here , it’s also very useful and there are links to even more resources..